Customers
For the education brands AI is now recommending — or leaving out
Besaid is the team that gets education brands seen — and recommended — in AI answers, end to end: we measure, we fix, we prove it. This is how we define a good outcome, and what one looks like.
Who we serve
Study-abroad agencies, pathway and foundation programs, and cross-border institutions — the places where a prospective student's first question increasingly goes to an AI, not a search engine. When a family in Shanghai asks ChatGPT or DeepSeek which UK foundation program to trust, the answer is now the shortlist.
See how we do this for international education →- Study-abroad agencieswhere the shortlist is won or lost
- Pathway & foundation programsthe step before a degree
- Cross-border institutionsseen across languages and engines
01Measure
How we measure success
A visibility number only means something against a baseline, on the questions that actually convert, with the sample size that backs it. We hold our own work to four tests.
- Baselinea fixed, replayable T001
- Questions that convertcategory, not your own name02
- Honest attributioncorrelation called correlation03
- Board-ready evidenceverbatim, both sides, sealed04
Baseline before we touch anything
We sample your visibility across engines and markets first, and store it verbatim. Every later claim of improvement is measured against a fixed, replayable starting point — not a memory of how things used to look.
The questions that convert, not vanity keywords
Being recommended when a family asks 'which pathway program can we trust?' wins you applications — showing up for your own name does not. We track the questions that decide enrolment, in the languages families ask them.
Attribution, shown honestly
You see exactly what we did, when we did it, and how AI answers changed afterwards. We show correlation and call it correlation — AI answers shift for many reasons, and we never claim credit the data can't back. Pretending otherwise is how this market lost its credibility.
Evidence your board will accept
The deliverable isn't a slide with a bigger number. It's the same question, same engine, replayed before and after — the AI's exact words on both sides, in a tamper-proof record your dean or board can quote with confidence. That is what survives scrutiny.
02Outcomes
What a good outcome looks like
The scenarios below are representative illustrations, not results from named clients. The numbers are drawn to be plausible for international education; your baseline and trajectory will differ. As real engagements complete, we'll replace them with real before-and-after evidence.
Invisible when the question is asked in another language
A study-abroad agency with strong Google rankings finds it is absent when students ask in their own language for trustworthy UK undergraduate agencies — the exact moment the shortlist forms.
Visibility θ · DeepSeek + Qwen
Named in ~6% of DeepSeek and Qwen answers (n=120 each); two competitors named first; the agency's own site never cited.
Within one measurement cycle, the agency goes from barely mentioned to named in nearly 1 in 3 AI answers — and its own website starts being quoted as a source.
barely mentioned → named in ~1 of 3
Confidently described with the wrong facts
A pathway provider is repeatedly summarized by AI with an outdated list of university partners — a hallucination that quietly steers applicants toward the wrong expectation.
Hallucination rate + sentiment
The stale partner list appears in roughly a third of sampled answers; sentiment reads 'cautious' where sources conflict.
Once your official facts are published where AI can find and trust them, the outdated partner list fades from later answers — and AI's tone about you turns positive.
cautious tone → positive tone
Out-shouted by aggregators and forums
A foundation program's own voice is missing from AI answers — engines cite ranking sites and forum threads instead, and the institution is listed last when listed at all.
Owned-territory share + position
AI almost never quotes the program's own website; when the program appears at all, it sits near the bottom of the list.
As your own pages become the clearest, most authoritative source to cite, AI quotes them more often — and lists the program higher up the answer.
listed last → near the top
Evidence you can show your board
- An evidence pack your board or procurement team can verify line by line — not a black-box score
- The AI's exact words, before and after, in a tamper-proof record
- Every result tells you how many AI answers we checked — no cherry-picked wins
- Every engine measured side by side, in one report
